Reliance Retail, India’s largest retailer, on Monday said it has completed the acquisition of Indian beauty and wellness brand ‘Pahadi Local’ along with the business of Pahadi Goodness.
Pahadi Local has emerged as a distinctive player in India’s rapidly-evolving beauty and wellness landscape, it said in its release.
As part of the acquisition, the founding team of Pahadi Local will continue to play a key role in shaping the brand’s creative direction, product development and philosophy, ensuring continuity.
Reliance Retail will support the brand’s next phase of growth by expanding its footprint across physical retail formats, strengthening its digital presence, and accelerating innovation.
“The business acquisition further underscores Reliance Retail’s commitment to investing in high-potential Indian brands across beauty, wellness, fashion, and lifestyle, particularly those with strong narratives, loyal communities, and scalable business models,” the release said.
Isha Ambani, executive director of Reliance Retail Ventures, said in the release, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity and storytelling that define its identity.”
With this business acquisition, Reliance Retail’s strategy remains to build and scale Indian brands by leveraging its omni-channel retail ecosystem, digital commerce capabilities, and supply chain strengths.
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