Looking ahead, Ember is exploring ways to deepen its manufacturing footprint in India, including potentially setting up its own factory to support advanced coating and precision production processes
Cookware startup Ember Cookware is betting on the growing consumer shift toward safer kitchen products, as it looks to scale its non-toxic cookware business and reach ₹100 crore in annual recurring revenue (ARR) by March 2027.
Ceramic and cast iron gain popularity
Founded in 2024 by Siddharth Gadodia and Himanshi Tandon, the company has built a portfolio of ceramic and cast-iron cookware positioned as a healthier alternative to traditional non-stick products. The startup is targeting ₹30 crore ARR by March 2026 as it expands its product range, distribution channels and manufacturing capacity.
Ember recently raised $3.2 million in funding, which it is deploying to strengthen research and development, expand manufacturing capabilities and widen its market reach. A key part of this investment is going into the Ember Innovation Lab, where product development is guided in collaboration with celebrity chef and investor Saransh Goila.
Focus on research, material science innovation
“A lot of our growth will come from category expansion and continuous innovation. We spend significant time in material science and product testing so that the products work harder in the kitchen and make cooking easier for consumers,” said Himanshi Tandon, cofounder and chief marketing officer at Ember.
The company currently sells 15 products across categories—seven in ceramic cookware and eight in cast iron—designed around an ecosystem approach where consumers often buy multiple products together. Its Complete Cookware Set of four with storage has emerged as the highest-selling product on the platform.
“We are building what we call the ‘Ember kitchen’—an ecosystem of fewer but better products that solve everyday cooking problems and make kitchens healthier,” Tandon said.
D2C sales lead, marketplaces follow
Sales are largely driven by the company’s direct-to-consumer channel. Around 50–60% of Ember’s revenue currently comes from its own website, while 40–50% comes from online marketplaces such as Amazon. The brand is also experimenting with quick commerce and offline retail as it expands distribution.
Interestingly, a significant portion of demand is emerging from outside India’s largest cities. Nearly 25% of Ember’s sales come from tier-2 and tier-3 markets, reflecting growing awareness about cookware safety and premium kitchen products.
Rising awareness on cookware health risks
“Consumers across India are increasingly conscious about what materials they cook in. We are seeing strong adoption even in smaller cities, where people are willing to invest in healthier cookware,” Tandon said.
The company is also evaluating plans to deepen manufacturing capabilities in India, including potentially setting up its own factory to support precision coating and advanced production processes.
“With the innovation engine we have built and the trust we are seeing from customers, we believe the category has massive headroom for growth. Our goal is to build a brand that becomes synonymous with healthier kitchens in India,” Tandon added.
As Ember expands into new categories and channels, it is positioning itself at the intersection of health, design, and kitchen innovation—an area increasingly attracting premium consumers across India.
Published on March 14, 2026
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