- Lenovo has warned its partners of March price hikes for select products
- The price hikes are a result of the ongoing RAM crisis
- Lenovo is yet another company to be hit by the RAM crisis in 2026
The RAM crisis is spiraling out of control, with multiple PC hardware manufacturers, companies, and resellers forced to implement price hikes – and unfortunately, the latest victim is a renowned consumer PC brand, Lenovo.
As reported by CRN, Lenovo has warned its partners of upcoming price hikes for select products, including consumer PCs, in March, due to the RAM crisis caused by the ongoing AI boom.
Partners have been encouraged to place orders on or before February 28 to stay aligned with “current pricing assumptions,” specifically stating that orders received on February 28 that aren’t shipped by March 31 “will need to be repriced”, further highlighting Lenovo’s urgent push for partners to avoid March’s pricing adjustments.
Lenovo’s North America VP and Channel Chief, Wade McFarland, stated: “Pricing is influenced by both order and timing and fulfillment timing, and Lenovo reviews pricing periodically in response to evolving market conditions.”
Regarding those price increases and orders for its wide range of hardware, Lenovo stressed, “We’ve absolutely had to adjust and continue to adjust [terms]. There’s no way around it.”
It’s quite clear that the impact of the RAM crisis is substantial for Lenovo, and it won’t be long before consumers see price changes on its devices, likely including the Lenovo Legion Go 2 handheld gaming PC.
Consumers should act fast too
It’s now easy to say that the current state of the PC hardware market is unprecedented, with demand for memory from AI datacenters causing almost a total collapse in stability.
Prices are higher than ever before as the crisis is forcing manufacturers to rethink strategies, and Lenovo joins the likes of Valve, which is facing memory and storage shortages and has its Steam Deck OLED handheld intermittently out of stock as a result.
While Lenovo’s urgent message is to its partners, it’s also one consumers should consider. Prices for its handhelds, laptops, and consumer PCs are likely going to see major price increases, and now may be the only chance to beat the inevitable impact.
The market is a chaotic state of affairs, and now the only question we can ask is how much worse can the RAM crisis possibly get?
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!
And of course, you can also follow TechRadar on YouTube and TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.
Source link
#Lenovo #warns #price #hike #beckons #pushes #partners #panic #buy
