Indian women ride the crypto wave to build portfolio

On an average, women investors hold four different digital assets in their portfolios
| Photo Credit:
REUTERS/BENOIT TESSIER

Crypto investment is growing as a means for portfolio diversification among Indian women investors, as per recent data from crypto platforms that show how homemakers are becoming the second-largest investor group after private sector employees among women.

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Many women in India are warming towards the idea of crypto investment, but 60 per cent of women investors allocate less than 5 per cent of their monthly income towards the virtual asset, as per data shared by CoinSwitch. This suggests digital assets are largely viewed as a diversification tool rather than primary investment, said the platform. While private sector employees make up 34 per cent of respondents, homemakers account for 28 per cent, making them the second-largest participant group.

“Women in India are showing a growing interest in crypto, but what stands out is the thoughtful way [in which] many are approaching it. The survey indicates that women are gradually exploring digital assets as part of a diversified portfolio while actively seeking reliable information and education before investing,” said Balaji Srihari, VP- Business, CoinSwitch.

Tier-2 cities catching up

Geographically, women from non-metro cities accounted for 55 per cent of investments, while those from metros for 45 per cent. Non-metro women also show far higher altcoin appetite at 38 per cent, against 20 per cent from metros. Similarly, CoinDCX said over 40 per cent women’s participation now comes from Tier-II and non-metro cities, signalling deeper financial inclusion through digital-first investment platforms.

“Our data clearly shows that women are not merely entering crypto; they are participating with discipline, research-driven conviction, and a long-term perspective. The strong acceleration in 2025, particularly across Tier-II and Tier-III cities, signals a structural shift toward deeper financial inclusion,” said Sumit Gupta Co-founder CoinDCX.

Overall, women investors grew 116.8 per cent in the latest annual growth cycle, with women accounting for over 15 per cent of the total investor base. On an average, women investors hold four different digital assets in their portfolios. Popular assets include Bitcoin, Ethereum, Polygon, Solana, Cardano, XRP, Dogecoin, Shiba Inu, and Avalanche, said CoinDCX.

Barriers

While the prime barrier to entry in metro cities was reported to be market volatility, non-metro cities complained of limited knowledge, said CoinSwitch. Education thus plays a crucial role in participation. About 44 per cent women told the platform that beginner-friendly learning resources would help them invest in crypto, followed by regulatory clarity and easy-to-use platforms.

Currently, millennial and mid-career women lead the trend. More than 70 per cent of women investors from the platform survey were between 25 and 44 years old.

The survey also highlighted that 8 per cent women depend on professional advisors, compared to 18 per cent who rely on friends or family, while about 57 percent said they make crypto investment decisions independently.

Trend projections

According to CoinSwitch, 62 per cent of women respondents said they are very likely to invest in crypto in the next 6–12 months, while another 23 per cent said they are somewhat likely to invest, indicating a strong pipeline of new female investors entering the market. Only 3 per cent said they are unlikely to invest, reflecting growing curiosity and confidence among women toward digital assets.

Published on March 6, 2026