The wedding day is a cherished milestone in everyone’s life. But do you know how early today’s brides start preparing for it? A recent report reveals some surprising insights.
Wedding prep now goes beyond just choosing a heavy lehenga or sherwani; the bridal beauty routine has become a major project, with brides starting treatments months ahead. Many begin consulting skin specialists around 12 to 14 months before their wedding. In the US, about 23% of Gen-Z couples opt for cosmetic procedures like Botox and fillers before tying the knot. This trend is quickly catching on in India too, with women beginning beauty treatments months prior.
The main reason is to ensure perfect photos. Today, engagement parties, bachelorette events, and the wedding itself can involve nearly 12 hours of continuous photography, and everyone wants to look flawless.
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