Meta’s $4.5-billion sandbox: what’s at stake for Kunal Shah, WhatsApp and Cred | Company Business News

Monetizing WhatsApp

The development comes at an important time for the Big Tech firm as it looks to further scale its paid messaging within WhatsApp. Meta’s family of apps (FoA), which also includes Facebook, Instagram, Messenger, and Threads, saw March-quarter revenue rise 33% to $55.91 billion. Within this, FoA’s ‘other revenue’ was up 74% at $885 million, driven primarily by WhatsApp paid messaging and subscriptions revenue, with the rest coming from advertising.