Transformation advisory firm Embridge Consulting has expanded its board with the addition of two experts. Lucy Fox and Alex Ashley-Roberts are named chief commercial officer and chief marketing officer respectively.
Emma O’Brien, founder and CEO, said, “Alex and Lucy are exceptional leaders who bring a powerful combination of strategic insight, commercial acumen, and deep sector experience to our Board. Their appointments significantly strengthen our senior leadership team and come at a pivotal moment as we launch our new Elastic Change positioning. I am incredibly to be working with them and am in no doubt they will play a key role in this next phase of our growth journey.”
Alex Ashley-Roberts possesses extensive experience in B2B marketing, and has held multiple senior and board level roles predominantly in the tech sectors. This includes being vice president for digital marketing for software company Unit4, and chief marketing officer for Source-to-Pay software solution provider, Proactis. Having originally joined Embridge as interim head of marketing and business development in July 2025, he has since played a pivotal role in developing a new sector-focused sales and marketing strategy, leading to the appointment of a dedicated business development team
The new CMO confirmed, “Having spent the last six months or so working closely with Embridge, I have seen first-hand the team’s proven approach to business transformation and clear track record of success. The launch of our new ‘Elastic Change’ and EQ-led positioning marks a defining moment for the business, and I’m excited to drive forwards a marketing and growth strategy that truly reflects how organisations need to approach transformation today.”
Lucy Fox brings decades of’ experience in Saas B2B sales from individual contributor to senior sales and commercial roles. This includes being vice president of sales for OpenSensors and chief commercial officer for Proactis. Having originally joined Embridge as interim sales director, Fox now becomes the firm’s chief commercial officer. Working alongside Ashley-Roberts and wider members of the senior leadership team, she is set to drive the next phase of the consultancy’s ambitious growth strategy and increase market share across key sectors.
The new CCO added, “Embridge has established a genuinely different approach to transformation underpinned by the power of emotionally intelligent leadership. As such, I’m delighted to join the business at such an exciting stage of its journey and look forward to working closely with Alex, Emma, and the wider leadership team to accelerate growth, deepen client partnerships and scale our presence and resulting impact across key sectors.”
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