Caroline Hooley has joined the UK wing of RSM. Arriving in the newly created role of creative and communications director, she will support the firm’s efforts to project its brand deeper into the US, Canada and Ireland.
Hooley commented, “I’m delighted to join RSM UK at what is a pivotal moment for the firm. The ability to connect expertise across disciplines, regions and borders and communicate it with clarity, creativity and purpose has never mattered more. I’m really excited to be leading the creative, content and communications teams here at RSM.”
She added that now she will work with her team to focus on “bringing the firm’s best thinking and insight to life”, as it bids to differentiate itself from the UK’s competitive consulting market. “This will support RSM’s next phase of growth,” she noted.
With more than 20 years’ experience across the creative and branded content spaces in the UK, US, Europe and Middle East, Hooley brings deep expertise as a creative director, writer and multidisciplinary storyteller. Previous leading roles at Deloitte, National Grid and The British Library point to an impressive CV – multi-sector experience she will draw on to help grow RSM’s profile.
Catherine Riches, partner and CMO at RSM in the UK, remarked, “We‘re thrilled to have Caroline on board. Her proven track record of creative excellence and strategic vision brings a breadth of experience and insight of the kind that will help us unlock the huge potential that lies ahead of us. I’m excited about the fresh perspective and new energy that Caroline will bring. Her arrival marks an important milestone, and I look forward to working closely with her as we navigate the next phase of our growth.”
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