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Why You Should Ignore Your Consulting Firm’s Annual Goals Most Days – David A. Fields Consulting Group

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Published: 17-12-2025, 5:01 AM
Why You Should Ignore Your Consulting Firm’s Annual Goals Most Days – David A. Fields Consulting Group
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Since the new year is nigh, maybe you reviewed your consulting firm’s annual goals this week.

Or, maybe you plan to do that next week, and this week you reviewed your quarterly priorities.

Or, maybe you didn’t look at any goals this week, but you reviewed all your initiatives last week.

Does it matter?

Of course!

You and your consulting firm will have a noticeably better year next year if you establish a best-practice cadence for reviewing your goals.

Best-Practice Goal Review Principles

  • Your consulting firm’s long-term goals must be revisited periodically or else they’ll be forgotten or crowded out by short term fires.
  • However, if long-term goals are revisited too often, especially without meaningful progress between visits, their power to inspire excitement and action dissipates. Like the art on your wall, if you see it every day, you stop noticing it.
  • A goal that appears unreasonably large, confusingly vague or downright daunting, can deter action.
  • Small achievements accelerate progress toward large achievements
  • A goal that includes chocolate is more likely to be achieved.

Implement those best-practice principles via a cadence with daily, weekly, monthly, quarterly, and annual time horizons.

Best-Practice Goal Review Cadence

Daily

Every evening set your priorities for the next day.

You could do that first thing in the morning, of course.

Either way, complete the task with your assistant by looking at the burning fires and your consulting firm’s weekly priorities.

Don’t look further out than weekly.

Weekly

Monday mornings your whole team should commit to your individual crucial results for the week.

To inform your commitments, review your consulting firm’s list of high-priority projects, which don’t change from week to week.

Where is the list of high-priority projects housed?

Your quarterly plan.

Monthly 

When the first Monday of the month rolls around, it’s your cue to take a peek at your quarterly plan.

  • Are you on track?
  • Do you need to turn up the heat on any priority projects?
  • Which of the priority projects will take center stage for the coming month?

The answers to those questions define your list of priority projects for the month.

Quarterly 

Four Mondays a year revisit your consulting firm’s strategy.

On these high-octane Mondays you and your team:

  • Remind yourselves of your full-year ambitions,
  • Abandon projects that are falling short,
  • Create new, priority projects inspired by your progress and learning over the previous three months.

The overarching question is:

“What must we accomplish to meet or exceed our annual goals?

Finally, after you define the priority projects for the quarter you may find it helpful to outline the progress you expect in each of the upcoming three months.

Annually 

Once a year you do the same thing as every other consulting team:

Jump into a hot tub filled with bubbling, coconut custard.

Translate your epic dreams into goals for the coming year.

While plenty of firms conduct their entire annual planning in a single event lasting a day or two, strongly consider an eight-week planning approach.

Also, consider inviting an outside advisor or strategic wizard who can challenge your assumptions, stretch your thinking, and fire up your ambitions.

That cadence creates a nice, logical flow from annual goals down to tactical, weekly commitments.

But what about game-changing, epic ideas and inspirations that pop up during the year… where do they fit?

Epic Dreams

Big ideas are in plentiful supply.

Every book you devour, every client you chat with and every webinar you attend could spark a new, ambitious vision.

For consulting firm leaders, most of whom are highly entrepreneurial, every big, new idea is a siren song, luring you to abandon your plans and embark on a new adventure.

Set those tempting dreams aside until the next quarterly review, at earliest.

Great ideas will survive a short incubation period.

That’s the best practice cadence.

In a nutshell, revisit your dreams annually and your annual goals quarterly. Everything else is tactical implementation.

What’s your cadence for reviewing goals?

Do you follow a similar approach to the one I’ve outlined, or something very different?


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