India’s home services market is seeing rapid formalisation, with platforms such as Snabbit and Urban Company (UC) reporting sharp growth in order volumes over the past six months, signalling rising consumer preference for reliability over informal referrals.
Snabbit’s monthly orders have surged from 1 lakh in August 2025 to 8.3 lakh by February 2026 — an over eightfold jump. Urban Company has grown from 2.09 lakh orders to between 8 lakh and 8.5 lakh in the same period. The acceleration suggests deeper market penetration, stronger repeat usage and aggressive expansion across neighbourhood clusters.
A Snabbit spokesperson said the company’s monthly growth has been driven by an accelerated micromarket strategy focused on denser neighbourhoods within cities it operates in, improving utilisation and service reliability.
The broader shift comes as urban households increasingly move away from sourcing domestic help via word-of-mouth or neighbourhood WhatsApp groups — a system that offers little certainty on attendance or continuity. Startups are positioning themselves as dependable infrastructure, offering background-verified professionals, structured shifts and predictable payouts.
Investors are taking note. “We will see a lot more funding in the sector as people are drawn to convenience. We are also looking to fund companies in the segment as families become more nuclear and households will put aside more money for convenience,” said a venture partner who did not wish to be named.
At the smaller end of the spectrum, Pronto is also scaling rapidly, growing from 30,000 monthly orders in August to around 2 lakh by February. The company works with nearly 3,000 professionals and a 60-member core team.
“The way Indian households find and manage domestic help hasn’t really evolved. It’s still referrals, uncertainty and a lot of frustration on both sides. We are very early in solving this problem,” said Anjali Sardana, founder and CEO of Pronto.
Backed by Epiq Capital and existing investors Glade Brook, General Catalyst and Bain Capital Ventures, the startup is betting that structured supply and trust will define the next phase of growth in India’s increasingly organised home services market.
Published on March 3, 2026
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