IndiaMART, one of India’s largest online marketplaces, plans to double its spending on
artificial intelligence tools every six months as it steps up
efforts to curb fake listings and improve content checks, a
senior executive said.
The company connects buyers and sellers across a wide range
of categories – from phone chargers and lawn mowers to
pharmaceutical products and industrial machinery, and even
anatomical skeleton models – but does not typically oversee
transactions.
IndiaMART is using AI to identify proxy accounts through
pattern matching across seller profiles, while introducing
real-time voice-to-text tools to speed up processing of buyer
requests, tasks previously handled by call centre employees,
Chief Product Officer Amarinder S Dhaliwal told Reuters in an
interview last week.
IndiaMART has faced persistent concerns over counterfeit
listings. It was included in the U.S. Trade Representative’s
2022 “Notorious Markets” list, which flagged counterfeit goods
on the platform as a “serious concern.”
The company said it is developing some AI tools in-house and
is also working with external AI firms, but did not name the
partners.
IndiaMART, which has taken a cautious approach to
investments in artificial intelligence, did not disclose its AI
budget. The company’s technology and content expenses in fiscal
2026 were around 2.26 billion rupees ($23.94 million).
Content is of two types – supplier contamination, where
sellers with bad intentions come onto the platform, and
malicious listings such as drugs or firearms, Dhaliwal said,
adding that AI tools have improved the filtering of such
content.
IndiaMART said it matches about 600 buyers with suppliers
every minute and draws approximately 90 million visitors a
month. With about 220,000 sellers on its platform and a buyer
conversion rate of around 45%, the company aims to eventually
host 1 million sellers, Dhaliwal said.
Published on June 25, 2026
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