What goes into making a massively popular online live service game like Marvel Rivals?
To truly answer that question, you’d probably need a college semester’s worth of GDC talks, lectures, postmortems, and a feature-length documentary covering every minute of the making of NetEase Games’ team-based shooter. But you can still learn a lot—like the importance of “time to action”—in just an hour.
That was our experience at the 2026 GDC Festival of Gaming, when we invited NetEase Games Publishing and Marketing Lead Yachen Bian and Marvel Games Executive Producer Danny Koo to the podcast booth for a live recording of the Game Developer Podcast. With a slew of Marvel Rivals fans outside, we got to talk about everything from Koo’s early days at Vivendi Universal to the massive creator community that fuels player excitement.
Bian and Koo both had plenty to share about their team’s big ambitions for the popular Marvel-themed game, and great explanations of how NetEase has tackled huge tasks like global community management and reacting to player feedback.
About the Game Developer Podcast
The Game Developer podcast is a bi-weekly podcast chronicling the triumphs, catastrophes, and everything in-between of game development, sharing lessons and strategies fellow developers can use to hone their craft. The Game Developer Podcast is hosted by Bryant Francis, edited by Pierre Landriau, and features music by Mike Meehan.
Follow Game Developer on Bluesky or on LinkedIn.
Game Developer, Omdia, and GDC Festival of Gaming are sibling organizations under Informa.
Source link
#Stories #making #Marvel #Rivals
