Intense heat waves across the country have caused consumers to look at cooling foods like ice-creams, butter milk and curd, pushing up sales for Mother Dairy this summer season.
“We have seen over 30 per cent growth in ice creams, buttermilk and curd products which are largely consumed in the summer. We have seen a pick up in this trend over the last three to four years, particularly after Covid,” Meenesh Shah, chairman, National Dairy Development Board (NDDB) and Mother Dairy told Business Standard.
“People now have a clear preference for the brand and also hygienic products. Mother Dairy being a strong brand and a trusted brand, we have seen such traction… There are times (when) demand is so high (that) we are unable to even fill the shell. Summer really has been good for us, and we hope that this trend continues,” he added.
The dairy co-operative will focus on launching healthy products with an emphasis on high-protein and low to no sugar products as it intends to cash in on the current trend.
On further price increases, Shah said the co-operative has no plans to increase rates in the near future. Mother Dairy has recently raised milk prices by ~2 per litre.
“Unfortunately, the price increase coincided with geopolitical problems, due to which there is an increase of 30-35 per cent in input costs for most of our packing material, and some of our raw materials. But we are absorbing those increases as of now. We hope that in the near future there is a status quo,” Shah said.
Mother Dairy on Tuesday launched a naturally degradable milk pouch. The company will introduce this packaging innovation through its cow milk variant in Delhi NCR on June 5, which is also World Environment Day. It will also feature new pack design.
“The newly introduced packaging is designed to naturally degrade in soil within a few years rather than centuries, and importantly, this transition is being undertaken without any impact on consumer milk prices,” Shah said in a release announcing the new packaging.
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