Following its uniting with the FourCentric Group, supply chain consultancy 4C Associates has refreshed its branding. The firm says visual identity better reflects its role within the wider group.
Launched in 2000, 4C Associates partners with organisations looking to build resilience across procurement, supply chain, and operations. Combining its expertise with practical support, the firm designs and delivers solutions for public and private sector clients around the world.
Last year, the firm realigned under the wider FourCentric Group – a private equity-backed procurement network – alongside Ebit, Anvil Analytical, Procure4, Henkan, and PROGRESSIO. To represent this change, the firm has dropped the ‘Associates’ from its logo, with ‘4C’ now followed by ‘A FourCentric Company’ – while its font and colouring are now consistent with FourCentric’s.
“Our refreshed brand demonstrates the significant progress we’ve made in the past few years, as well as what we can additionally offer as part of the wider FourCentric group,” said Jeremy Smith, Managing Director at 4C. “Clients continue to work with the same hands-on teams and practical mindset that 4C is known for, while benefiting from the depth and scale of specialist capability across the wider group. It allows us to stay true to what works while doing more for our clients.”
The firm also claims the rebrand “reinforces 4C’s commitment to sustainability, diversity, equity, and inclusion” – although when asked to clarify this no comment was forthcoming. 4C is a certified B Corp, having previously attained the necessary standards to join the community of socially responsible businesses.
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