David Gompel has been announced as a new senior leader in Kantar’s UK business. He brings a quarter-century of experience to the role.
Kantar is the a global marketing data and analytics business, serving as a brand partner to the world’s top companies. Headquartered in London, the firm has more than 25,000 staff globally, and specialises in marketing data and consumer behaviour analysis.
As it looks to adapt its business model to the age of AI, Kantar has announced the installation of a new executive managing director for the UK. David Gompel brings with him over 25 years of experience in digital transformation, data and marketing.
In his new role, Gompel’s priority will be driving client centricity in what is a changing consumer and market environment. His chief focus will be supporting clients to keep track of key market shifts, in order to drive better ROI decisions and support them strategically to find new growth opportunities.
Gonzalo Fuentes, chief executive officer EMEA at Kantar, commented, “We’re investing in our people, our platforms and our data to help brands build effective growth strategies and I’m confident David will bring great energy, leadership and growth momentum to our team. His passion and experience in transforming businesses through better use of digital systems and AI will be invaluable in complementing and accelerating our work to help clients make better marketing decisions.”
Gompel joins the business from digital consultancy Valtech, where he led as CEO Europe. He has previously held senior roles for Publicis Groupe across Europe and Asia, during which time he has supported some of the world’s largest consumer businesses, across automotive, technology, CPG & retail, luxury, travel and hospitality.
Gompel added, “It’s a fantastic time to be joining the business. Kantar’s rich advisory expertise, benchmarking and insights are unrivalled, and we’re uniquely placed to help businesses drive brand growth. With economic and geopolitical uncertainty set to continue, boardrooms need partners who can help them quickly and confidently make decisions to drive growth, rooted in data and intelligence. I’m thrilled to be part of the team at Kantar bringing this together to unlock value for our clients.”
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