Alvarez & Marsal has announced the roll-out of a new practice to preserve enterprise value for companies facing public and regulatory scrutiny. The reputation practice will be helmed by Rob Mindell, who has a remit to build its senior team across the EMEA region.
Research shows reputation accounts for roughly a third of the market value of the UK’s largest listed companies. Since the advent of the internet, the business environment has become more visible – and in the social media era, more open to critique – while regulators have become more active in response to public perception.
With economic growth slowing across all industries, and geopolitical hostilities jeopardising supply chains, bottom lines are already under pressure – so firms cannot afford incurring the wrath of consumers on top of that. As a result, boards are having reputation metrics included in their ‘enterprise risk management framework’ – a series of risk factors for regular review, which holds the board accountable – among other new strategies to reputational management.
To help clients make the most of such transformations, Alvarez & Marsal has launched a reputation advisory offering. The new practice helps organisations preserve value and maintain control during periods of heightened scrutiny – engaging corporate stakeholders around critical mandates, identifying and mitigating reputational risk, and providing crisis counsel. Led by newly appointed Managing Director Rob Mindell, a dedicated team of senior reputation advisers, based in London, will now work closely alongside the firm’s established restructuring, disputes, transactions and transformation advisory wing.
Mindell explained, “A&M’s Reputation Advisory practice preserves and enhances value in situations where perceptions can radically change outcomes for an organisation and its people. These high-stakes client mandates require precise communications, planned with intelligence and delivered at pace – making A&M’s operational heritage and hands-on, no-nonsense approach the perfect home for our dedicated new offering.”
Mindell has advised boards and executives through landmark restructuring, litigation and crisis situations, and M&A transactions with an aggregate value exceeding £25 billion. He joins A&M from FTI Consulting, where as a senior managing director, and co-led the London crisis and disputes practice.
Elsewhere, the growing team also includes new hires Balihar Khalsa; Rupert Bhatia; Monique Kilpatrick; and Danny Read – each highly experienced figures in the communications and PR space. Senior advisors supporting the practice meanwhile include Oliver Shah, formerly named business journalist of the year at the 2017 Press Awards for his investigation into Sir Philip Green’s £1 sale of BHS, and Matt Warman, who previously served as MP for Boston and Skegness, and was minister of state at the department for digital, culture, media and sport.
Antonio Alvarez III, head of A&M EMEA, added, “Whether working on a strategic turnaround or complex transactions, clear communication and transparency of information are critical to what we do. Welcoming Rob and his exceptional team of advisers is a strategic investment in A&M’s growth. Their expertise strengthens our integrated offering, and we look forward to expanding this capability further in the future.”
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