Blast Media’s sponsorship is directed specifically to the BC Athlete Ambassador Program, delivered by CSI Pacific in partnership with viaSport and supported by the Regional Sport Alliance. The contribution will help support the continued delivery of athlete-led presentations, mentorship, storytelling, and community engagement opportunities throughout the program year.
The BC Athlete Ambassador Program aims to develop and support a diverse cohort of athlete leaders who embody and activate the True Sport & PlaySafe Principles across their communities. Through the program, Game Plan and PlaySafe ambassadors promote values-based sport, safe and inclusive environments, mentorship, and community connection while sharing their lived experiences to inspire athletes and communities across the province. This is the first year of this program.
PlaySafe is a viaSport-led educational hub that provides free resources to help play sports, recreation, and physical activity safer, more welcoming, inclusive, and accessible for everyone.
“We’re happy to support the Canadian Sport Institute knowing that these funds are supporting the athletes of the future and our community” said Allan Louie, CEO and Founder at Blast Media Print.
“We are grateful to welcome Blast Media as a supporter of the BC Athlete Ambassador Program,” said Anna Kozniuk, Manager, Performance Programs at CSI Pacific. “Blast Media understands the power of visibility, storytelling, and community connection. Their support helps create more opportunities for athlete ambassadors to share their experiences, promote safe and values-based sport, and inspire the next generation across British Columbia.”
Find out more about the Ambassador program at (https://www.csipacific.ca/our-programs/athlete-ambassador-program
The partnership and Blast Media’s sponsorship reflect a shared commitment to community connection, storytelling, safe and inclusive sport, and the role of athletes in inspiring positive change.
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